Questions To Answer Before The Website Design Process Can Begin

May 26, 2015

So, you’re ready to have a website created for your small business? That’s great! A professionally designed website can greatly increase the exposure of your product or service, provide potential customers with the information they are looking for to make an educated decision and become a beneficial sales tool that you can continually monitor and improve. A website is truly an investment that has the potential to grow your business exponentially.

But before we can put our heads together to create a design that beautifully showcases your brand, you will need to answer a few questions:

• Why do you want to create a website for your small business?
• What are you hoping the website will accomplish?
• What are your marketing goals?

Once you have your general website goals established, we will want to dive into more marketing-related questions:

• How do you define your products and services?
• What makes your product or service different from your competitors?
• Who is your target audience?

All of these questions help us learn more about you and your business which then helps us create a website that properly displays your company and achieves the goals you are looking for.

The most common question that is asked of us before the design process is, “How much is it going to cost?” Unfortunately, the answer is one that nobody likes to hear, “It depends.”

Every project is different. Some websites need four simple pages, other websites are more complex and require lots of time to code while others need a full branding strategy in additional to a company website. That being said, it is impossible to give a quote without first learning all of your online needs.

Making the decision to have a website created for your small business is an exciting one, but requires a little homework before the design process can begin. Once you have clearly defined your marketing goals and objectives, the website design process can kickoff.