Just when you thought you had it all figured out, Google goes and changes things up on us once again…

June 9, 2016

SEO & SEM

SEO (Search Engine Optimization) was once the primary focus for increasing your website visibility. Now there is a new focus called Search Engine Marketing (SEM). According to Google, it is important to use both to help increase the awareness and visibility of your site.

When you search and hit enter, those search results do not show up on the first page by accident. There’s a good chance that there is someone behind the scenes (web designer, SEO specialist, marketer or small business owner) making sure their website shows up in the search rankings when their product or services match what the user is looking for.

However SEO alone is just not enough any longer. Now to increase the chances that your website will appear in the top query, you will want to be sure to add SEM into your website marketing mix.

So, are you one to ignore the ads at the top of your online searches or are you one to take the quick way out and see what those ads have to offer? More and more, viewers are choosing to click on the ads and the SEM results are increasing for those using Google Adwords or the Pay Per Click (PPC) advertising. Finding the right balance for your particular business is what is most important. Let Guild Creative help you develop your best SEO and SEM strategy and increase your website rankings.