GUILD CREATIVE BLOG

Your Logo and You 

June 9, 2016

Roofing business logo designmeridian-logo
What does your logo say about you? What should it be saying? Is your logo something people will remember? Think of the logos for the following brands: McDonald’s, Nike and Apple. We all know the golden arches, the Nike swoosh and the silver apple with the one missing bite. These brands all have a memorable logo. We don’t need to even see the name of the brand to know who they are.

Your logo is the face of your brand. It identifies who you are and the one element that will symbolize your brand more than anything else. It is what will help keep your name/your product/your company in front of your customers. You will put your logo on signs, business cards, letterhead, invoices—everywhere you can think to be sure you are seen and remembered. So it is so important to get the design of your logo right the first time. To create and select the perfect logo design, you will want to think about the following:

• Who is your target audience?
• Who are you competing with?
• How are you different from your competitors?
• What kind of feelings do you want your logo to encourage?
• What kind of qualities do you want your logo to display?
• Would you like a tagline included in your design?
• Do you like the idea of a symbolic logo, a typographical logo or a mixture of the two?

Key components of a good logo:
• Does it properly represent my business?
• Is it distinctive, simple and clean?
• Is it functional across all mediums?
• Does it speak my message?

Many online services offer to create a logo for you for a mere $99. But remember, “you get what you pay for” and it is worth investing in a high quality, customized logo to identify who you are and provide memorable features specific for your brand, your company. Contact Guild Creative to help create a distinctive design just for you.