GUILD CREATIVE BLOG

MARKETING MIX: Social Media Mayhem Part 2

June 14, 2017

Since our blog “Social Media Mayhem” was such a big hit, we thought we would continue the conversation. By now hopefully you are convinced that social media is something that is critical in your overall marketing strategy. Last issue we talked about what social media networks you should be on, now let’s talk about how often you should be posting to each network.

There are a number of social media management tools that can help you manage your social media engagement–planning, submitting, scheduling and sending out for you, but before we get ahead of ourselves, first things first–before you even think about how often, you need to consider WHAT you have to post. What you have to say can lead to how often you can/should be saying it . . .

Content is still the overall key. Is what you have to say informative and of most value to your readers? Depending on how much information you have to share will aid in determining how often you should be sharing the information. Is it possible to make each new posting fresh and new? There are endless posts out there on the topic of how much and how often, but I always suggest starting out simple. As a general rule, and what I have found to be a very easy rule to follow, assuming you do not have a staff person or team dedicated to your social media marketing, start simple with at minimum:

FaceBook: 1-2 posts/day for a total of 5-10 posts/week
Twitter: 3-5 posts/day for a total of 15-25 posts/week (this does include retweets)
LinkedIn: 1 post/week, with an additional repost of each post per month for a total of 8 posts /month. Also encourage that you share and comment on other’s postings off LinkedIn to get them to share your posts
Instagram: 1-2 posts/day

Let me also add, these recommendations are bare bones, at social media’s MOST basic level. You must consider who is your target audience, how often your target audience utilizes social media, what is your product or service you have to offer and what value can you offer by sharing your product/service on social media, including what visual value can you provide. All these pieces factor into your social media puzzle and plan as well.

Once you get the hang of posting and how frequently to post, you will also want to closely track your postings to analyze each network’s effectiveness. Is your target audience responding positively to your postings? That is the beauty of social media. Once you post, you can almost instantly see the response rates and make necessary changes to mix it up before the next post.

We have a number of resources at Guild Creative to help with your social media strategy. Contact Kathryn at kathryn@guildcreative.com