August 25, 2022
Most individuals first consider logos and colors when they think of branding. However, a business logo for brand recognition is only one aspect of branding. It is also about how you make an impression on a consumer and the message you convey. First impressions speak volumes about your business, values, and positioning. Business owners need to consider branding’s unexpected consequences. However, branding can be both time-consuming and a complicated process. So how can we simplify things? Guild Creative is a remarkable branding agency in Fort Collins. Here are 4 tips to efficiently build a strong brand for your business. Create Read More
March 15, 2022
It’s not too late for 2022 marketing planning. It’s easy to create a plan based on goals, data and statistics from the marketing tactics from last year. It will be a little more challenging if this is your first plan, but these tips will help in both instances. 6 steps: 1) Establish Marketing Goals A marketing plan needs to be rooted in goals. The goals become your focus for all marketing-related activities. You’ve likely heard of SMART goals, and this is definitely one of the times to implement the SMART goal approach. For example, instead of jotting down a goal of Read More
February 24, 2022
Guest post: Kristen Davis, CEO & Founder of Athenian Marketing. Marketing is an investment in your business and is not an expense. So how much should an organization invest in marketing? Unfortunately, there isn’t a hard and fast number that every business should adhere to because each company is different, and every business is in a different marketing stage. But, if you need a “rule of thumb,” we recommend allocating 5-10% of your gross revenue to marketing. The range is in place because there are several factors to consider when determining a marketing budget, so a hard and fast number is Read More
February 22, 2022
Take a minute to count all of the electronic devices in your home, including phones, computers, and tablets. The digital age is booming. But is print marketing still effective and profitable? What are the benefits of promoting brands on the glossy pages of trade publications or with brochures, posters, and postcards? Even if print is still a viable option, how do you know if it is suitable for your company? We strongly believe that many brands have a great deal to gain from print advertising. It can be a substantial complementary marketing channel to all digital and other traditional campaigns. So Read More
February 16, 2022
After two decades online, what have we learned about website design and development? Web website design and development has come a long way in the past 20 years. Through trial-and-error, evaluation, experience and sophisticated research, experts have begun to get a grasp on what works. Website design and development need to be visually pleasing, engaging, and brand aware while instilling credibility. While the appearance of a website is important, recent studies have concluded that 80% of users value function over aesthetics. The efficiency and flow of the site must engage a customer, pulling them along an organic journey with no speedbumps. The Read More
January 10, 2022
Facebook, Twitter, Google+, instagram, snapchat, Tumblr, LinkedIn, YouTube, Pinterest, blogs . . . the list of social media opportunities are endless. Which ones, how often, where, when, how do you get started. Is your head already spinning? No worries, we have a few suggestions to help ease your mind and make social media marketing sound much easier. First, let’s look at what social media you should be using—no, you do not need to be on every network. In fact, unless you have a dedicated social media marketing team, it is not at all possible. You will be spreading yourself too Read More
November 11, 2019
CASE STUDY: Digital Marketing for Cretex Specialty Products THE CHALLENGE: When existing marketing efforts were becoming stagnate, Cretex teamed up with Guild Creative to revamp the company’s branding, website design and digital marketing. Cretex’s goals for annual company growth and net revenues were set at realistic yet ambitious levels for the short and medium terms. Strategic Marketing goals included brand recognition, increasing web traffic, acquiring new customers, a new responsive product friendly website and full integration all digital marketing channels. THE SOLUTION: The Creative Strategy The website was rebuilt from scratch to reflect expertise and credibility of Cretex in this market Read More
July 15, 2019
Don’t make Google unhappy! A mobile-friendly website is no longer an option; it’s a requirement. This isn’t new – we’ve known for years that more and more people are using mobile devices to browse and search online. The next time you’re sitting in a busy coffee shop, airport, or shopping mall, take a look around and see how many people are quietly staring at their phones. Chances are, you’ve already taken notice. Not since the creation of the television has our society been so captivated by a piece of technology as we are by the smartphone. The amount of information, Read More
July 15, 2019
Strategic branding credibility instills buying confidence. As the information superhighway (AKA the internet) expanded at exponentially rapid rates, so did the skepticism of consumers. With the ability to read reviews of any company, product, or service at the drop of a hat, brands have been forced to up their game in order to obtain and retain valuable customers. Whether analyzing Gen X, Millenials, or Gen Z we can be fairly certain each group is always trying to peek behind the curtain of clever advertising and see who can actually back up what they claim to represent and deliver. Here Read More
July 15, 2019
Digital Marketing – What is it and what can data do for me? First of all, what is digital marketing? Essentially, it’s a broad category of marketing activities that utilize the web, mobile, display and other digital mediums to communicate with targeted audiences. Quite simply, according to SmartInsights.com, it achieves marketing objectives “through applying digital technologies and media.” It’s all about the data! Digital marketing has become an imperative channel to consider as part of an integrated marketing strategy. It’s highly customizable, it’s measurable, and when done the right way, it can generate positive ROIs. In fact, it can deliver Read More
