October 26, 2022
I will not be digging into an analysis of what makes a great corporate identity but focusing on the creative services aspect and helping you choose the right resource to develop and create your corporate/brand identity. In general, corporate identity is the overall image and personality of a business that is projected externally to consumers, businesses, and the general public. I once heard a comparison made to a person’s persona; those first impressions we get when we meet someone. It’s our personality, character and individuality. The visual aspect is, of course, accomplished through design via logos, business cards, websites, ads, Read More
October 19, 2022
The fierce market competition poses a threat to the brands we build today. The market is full of choices, which often confuses the consumer and denies businesses a fair opportunity to connect with and capture the attention of their intended audience. A logo or visual style is only one aspect of branding. Your audience’s impression of you is what matters. While expanding your business, it is imperative to be conscious of your brand and its effect on your ability to sell. But more crucially, it makes you recognizable to the people and offers you the chance to gradually forge a Read More
September 21, 2022
There is no doubt that good advertising is vital to most businesses. Attractive, meaningful ads can leave a great impact, whether a start-up or a large, prominent firm. Therefore, it is crucial to create relevant, valuable, and unique content to make your advertising campaign successful. But what role does a marketing agency play in this situation? You may have questioned the necessity of outsourcing your advertising altogether. Creative brains may be working for your company after all. Then, why is there a necessity to hire experts for the same? Guild Creative is a top-notch marketing company in Fort Collins that Read More
August 25, 2022
An essential aspect of your business is the topic of brand development. Logo design and brand identity development go hand-in-hand. They both provide the face, look, and feel for your product and overall company. Your logo and brand identity is the first impression you give your customers, and it is what they will remember about you. In today’s world of information overload, it’s imperative that your identity design is a distinct representation of your business and its products or services and helps you stand out from your competition. In addition, your logo and brand identity should reflect trust, credibility, and Read More
August 25, 2022
Most individuals first consider logos and colors when they think of branding. However, a business logo for brand recognition is only one aspect of branding. It is also about how you make an impression on a consumer and the message you convey. First impressions speak volumes about your business, values, and positioning. Business owners need to consider branding’s unexpected consequences. However, branding can be both time-consuming and a complicated process. So how can we simplify things? Guild Creative is a remarkable branding agency in Fort Collins. Here are 4 tips to efficiently build a strong brand for your business. Create Read More
March 15, 2022
It’s not too late for 2022 marketing planning. It’s easy to create a plan based on goals, data and statistics from the marketing tactics from last year. It will be a little more challenging if this is your first plan, but these tips will help in both instances. 6 steps: 1) Establish Marketing Goals A marketing plan needs to be rooted in goals. The goals become your focus for all marketing-related activities. You’ve likely heard of SMART goals, and this is definitely one of the times to implement the SMART goal approach. For example, instead of jotting down a goal of Read More
February 24, 2022
Guest post: Kristen Davis, CEO & Founder of Athenian Marketing. Marketing is an investment in your business and is not an expense. So how much should an organization invest in marketing? Unfortunately, there isn’t a hard and fast number that every business should adhere to because each company is different, and every business is in a different marketing stage. But, if you need a “rule of thumb,” we recommend allocating 5-10% of your gross revenue to marketing. The range is in place because there are several factors to consider when determining a marketing budget, so a hard and fast number is Read More
February 22, 2022
Take a minute to count all of the electronic devices in your home, including phones, computers, and tablets. The digital age is booming. But is print marketing still effective and profitable? What are the benefits of promoting brands on the glossy pages of trade publications or with brochures, posters, and postcards? Even if print is still a viable option, how do you know if it is suitable for your company? We strongly believe that many brands have a great deal to gain from print advertising. It can be a substantial complementary marketing channel to all digital and other traditional campaigns. So Read More
February 16, 2022
After two decades online, what have we learned about website design and development? Web website design and development has come a long way in the past 20 years. Through trial-and-error, evaluation, experience and sophisticated research, experts have begun to get a grasp on what works. Website design and development need to be visually pleasing, engaging, and brand aware while instilling credibility. While the appearance of a website is important, recent studies have concluded that 80% of users value function over aesthetics. The efficiency and flow of the site must engage a customer, pulling them along an organic journey with no speedbumps. The Read More
January 10, 2022
Facebook, Twitter, Google+, instagram, snapchat, Tumblr, LinkedIn, YouTube, Pinterest, blogs . . . the list of social media opportunities are endless. Which ones, how often, where, when, how do you get started. Is your head already spinning? No worries, we have a few suggestions to help ease your mind and make social media marketing sound much easier. First, let’s look at what social media you should be using—no, you do not need to be on every network. In fact, unless you have a dedicated social media marketing team, it is not at all possible. You will be spreading yourself too Read More
