June 9, 2016
SEO & SEM
SEO (Search Engine Optimization) was once the primary focus for increasing your website visibility. Now there is a new focus called Search Engine Marketing (SEM). According to Google, it is important to use both to help increase the awareness and visibility of your site.
When you search and hit enter, those search results do not show up on the first page by accident. There’s a good chance that there is someone behind the scenes (web designer, SEO specialist, marketer or small business owner) making sure their website shows up in the search rankings when their product or services match what the user is looking for.
However SEO alone is just not enough any longer. Now to increase the chances that your website will appear in the top query, you will want to be sure to add SEM into your website marketing mix.
So, are you one to ignore the ads at the top of your online searches or are you one to take the quick way out and see what those ads have to offer? More and more, viewers are choosing to click on the ads and the SEM results are increasing for those using Google Adwords or the Pay Per Click (PPC) advertising. Finding the right balance for your particular business is what is most important. Let Guild Creative help you develop your best SEO and SEM strategy and increase your website rankings.
June 9, 2016
What does your logo say about you? What should it be saying? Is your logo something people will remember? Think of the logos for the following brands: McDonald’s, Nike and Apple. We all know the golden arches, the Nike swoosh and the silver apple with the one missing bite. These brands all have a memorable logo. We don’t need to even see the name of the brand to know who they are.
Your logo is the face of your brand. It identifies who you are and the one element that will symbolize your brand more than anything else. It is what will help keep your name/your product/your company in front of your customers. You will put your logo on signs, business cards, letterhead, invoices—everywhere you can think to be sure you are seen and remembered. So it is so important to get the design of your logo right the first time. To create and select the perfect logo design, you will want to think about the following:
• Who is your target audience?
• Who are you competing with?
• How are you different from your competitors?
• What kind of feelings do you want your logo to encourage?
• What kind of qualities do you want your logo to display?
• Would you like a tagline included in your design?
• Do you like the idea of a symbolic logo, a typographical logo or a mixture of the two?
Key components of a good logo:
• Does it properly represent my business?
• Is it distinctive, simple and clean?
• Is it functional across all mediums?
• Does it speak my message?
Many online services offer to create a logo for you for a mere $99. But remember, “you get what you pay for” and it is worth investing in a high quality, customized logo to identify who you are and provide memorable features specific for your brand, your company. Contact Guild Creative to help create a distinctive design just for you.
June 9, 2016
Our lives are so inundated with information and too many messages, we have learned to ignore the messages being thrown at us daily. Consumers having grown up in today’s information age, know that information is the key. We seek out the information that we are most interested in. The key here is that today’s consumers are “seeking out” information. So as a marketer it makes sense that you should be providing that key information consumers are seeking. Enter Content Marketing!
Today’s marketers are providing content to consumers with the purpose to attract and retain customers by offering information that is relevant and informative to positively encourage consumer behavior to make that purchase.
Rather than advertising that bombards us with messages to buy this or that, content marketing engages the consumer in conversation and encourages them to learn more without directly selling anything. You are selling the value proposition of your product by providing relevant information. If well written, you help the consumer make an informed decision to buy the product you are offering.
Good content marketing grabs attention by informing the consumer first and encourages them to behave (purchase) accordingly. Content is key and at Guild Creative, we help provide the content you need.
