A Golden Social Media and Marketing Opportunity
November 22, 2022
Google is a powerhouse. In fact, Google is responsible for 94% of total organic traffic. Surprised? Probably not. Google is likely the first place you turn when you need to find a business, product or service near you. And, if it’s the first place you turn, where do you think your customers turn? The odds are good that they turn to Google as well. So why not take advantage of that knowledge and leverage a powerful, and free social media and marketing tool offered by Google – Google My Business.
Think of Google My Business as a way to share information about your business when your customer is searching for it. Pretty amazing, right! There are very few “must have’s” in the world of social media and marketing. Google My Business however, is a must have, and here’s why.
Show Up In Google Search and Maps
When your Google My Business account is fully populated with your business details (website, address, phone, hours open, services, etc.), your business will show up more frequently in both search and maps. Showing up in search means your potential customers have more opportunities to visit your website, call you or stop in to your physical location.
Learn Customer Insight
Customers like to leave reviews. And, potential customers like to read the reviews of your current customers. With Google My Business, customers can leave reviews about your business directly on your account. And, once you claim and verify your listing, you have the ability to respond to their reviews, whether they are good or bad! It’s an instant way to begin a conversation, and understand what your customers are truly saying about your business.
Understand Searches
Within your Google My Business account, there is a great section called Insights. This section provides a wealth of knowledge including how customers search for your business and what search queries were used to find your business profile. This information is like marketing gold! If you know the words/phrases that customers are using to find your business, you can use those words/phrases more in your content marketing strategy, and potentially drive additional traffic to your website.
Feature Products, Services and Photos
Because your Google My Business account is your business profile, you are able to (and should) post updates about your business. And, they can be self-promotional! For example, you can share details on a new product or service, an upcoming event, a sale or any other business update that you may have. And what’s more is that you can include a corresponding photo, and a link back to your website, or offer a click to call opportunity.
The bottom line is that creating a Google My Business account is free, easy and the benefits can be exceptional for your business. If you haven’t claimed your account yet, do it as soon as possible. If you’ve claimed it and haven’t leveraged it yet, do that now! The more you add in terms of business information, and share with your audience, the more you will get out of it.
And if you need a bit more help with your marketing plan, contact us. We can help develop a customized social media and marketing plan based on your goals, and your budget.
This is a guest post from Kristen Davis, CEO & Founder of Athenian Marketing.
