June 9, 2016
Our lives are so inundated with information and too many messages, we have learned to ignore the messages being thrown at us daily. Consumers having grown up in today’s information age, know that information is the key. We seek out the information that we are most interested in. The key here is that today’s consumers are “seeking out” information. So as a marketer it makes sense that you should be providing that key information consumers are seeking. Enter Content Marketing! Today’s marketers are providing content to consumers with the purpose to attract and retain customers by offering information that is Read More
May 26, 2015
So, you’re ready to have a website created for your small business? That’s great! A professionally designed website can greatly increase the exposure of your product or service, provide potential customers with the information they are looking for to make an educated decision and become a beneficial sales tool that you can continually monitor and improve. A website is truly an investment that has the potential to grow your business exponentially. But before we can put our heads together to create a design that beautifully showcases your brand, you will need to answer a few questions: Why do you want Read More
May 26, 2015
You may have heard the term, ‘search engine optimization,’ but do you know what it means? We’ll start to answer this question with an example. When you are looking for a new business, your search likely starts online. You go to your favorite search engine and type in exactly what you are looking for. When you hit “Enter,” you are given a list of results that match your query. Those results did not show up on the first page by accident. There’s a good chance that there is someone behind the scenes (web designer, SEO specialist, marketer or small business Read More
March 8, 2014
Let’s play a game of Memory. Could you describe the logo of the following brands: McDonald’s, Nike and Apple? Of course you could. We all know the golden arches, the Nike swoosh and the silver apple with the one missing bite. These brands all have a memorable logo. We don’t need to see the name of the brand to know who they are. A logo is the face of your brand. It is the one element that will symbolize your brand more than anything else. You’ll put it on your signs, business cards, letterhead and invoices. You’ll put your logo Read More
