August 10, 2016
If you think your website does not need to be “responsive” to fit on mobile devices, we suggest you ought to rethink that thought. Better yet, read this article right now. In today’s business age, your site absolutely must be mobile ready. And here is why . . . If you think that you don’t need your website to be mobile friendly because you simply do not have mobile users visiting your site, then think about this statistic: According to Smart Insights, “mobile digital media time in the U.S. is now significantly higher at 51 percent compared to desktop (42 Read More
June 9, 2016
SEO & SEM SEO (Search Engine Optimization) was once the primary focus for increasing your website visibility. Now there is a new focus called Search Engine Marketing (SEM). According to Google, it is important to use both to help increase the awareness and visibility of your site. When you search and hit enter, those search results do not show up on the first page by accident. There’s a good chance that there is someone behind the scenes (web designer, SEO specialist, marketer or small business owner) making sure their website shows up in the search rankings when their product or services match what Read More
June 9, 2016
What does your logo say about you? What should it be saying? Is your logo something people will remember? Think of the logos for the following brands: McDonald’s, Nike and Apple. We all know the golden arches, the Nike swoosh and the silver apple with the one missing bite. These brands all have a memorable logo. We don’t need to even see the name of the brand to know who they are. Your logo is the face of your brand. It identifies who you are and the one element that will symbolize your brand more than anything else. It is what will Read More
June 9, 2016
Our lives are so inundated with information and too many messages, we have learned to ignore the messages being thrown at us daily. Consumers having grown up in today’s information age, know that information is the key. We seek out the information that we are most interested in. The key here is that today’s consumers are “seeking out” information. So as a marketer it makes sense that you should be providing that key information consumers are seeking. Enter Content Marketing! Today’s marketers are providing content to consumers with the purpose to attract and retain customers by offering information that is Read More
May 26, 2015
So, you’re ready to have a website created for your small business? That’s great! A professionally designed website can greatly increase the exposure of your product or service, provide potential customers with the information they are looking for to make an educated decision and become a beneficial sales tool that you can continually monitor and improve. A website is truly an investment that has the potential to grow your business exponentially. But before we can put our heads together to create a design that beautifully showcases your brand, you will need to answer a few questions: Why do you want Read More
May 26, 2015
You may have heard the term, ‘search engine optimization,’ but do you know what it means? We’ll start to answer this question with an example. When you are looking for a new business, your search likely starts online. You go to your favorite search engine and type in exactly what you are looking for. When you hit “Enter,” you are given a list of results that match your query. Those results did not show up on the first page by accident. There’s a good chance that there is someone behind the scenes (web designer, SEO specialist, marketer or small business Read More
March 8, 2014
Let’s play a game of Memory. Could you describe the logo of the following brands: McDonald’s, Nike and Apple? Of course you could. We all know the golden arches, the Nike swoosh and the silver apple with the one missing bite. These brands all have a memorable logo. We don’t need to see the name of the brand to know who they are. A logo is the face of your brand. It is the one element that will symbolize your brand more than anything else. You’ll put it on your signs, business cards, letterhead and invoices. You’ll put your logo Read More
