Strategic digital marketing delivers faster growth and higher profits.
July 15, 2019
Digital Marketing – What is it and what can data do for me?
First of all, what is digital marketing? Essentially, it’s a broad category of marketing activities that utilize the web, mobile, display and other digital mediums to communicate with targeted audiences. Quite simply, according to SmartInsights.com, it achieves marketing objectives “through applying digital technologies and media.”
It’s all about the data!
Digital marketing has become an imperative channel to consider as part of an integrated marketing strategy. It’s highly customizable, it’s measurable, and when done the right way, it can generate positive ROIs. In fact, it can deliver faster growth and higher profits for less expense.
Data is KING
Data rules in today’s society and if used the right way, can be the most valuable tool for your marketing. By utilizing data to test and optimize strategies correctly you can scale your marketing to run successful campaigns. Unfortunately one of the biggest obstacles for a business is the lack the expertise to work effectively with data. In order to create highly targeted and successful campaigns for our clients our main focus is on utilizing data-driven marketing solutions. You may have never taken a data statistics course or even know which tools to use and that’s ok. We here Guild Creative Inc., have built our foundation on utilizing data-driven marketing solutions.
Customization will make a big difference.
Every business is different and deserves an analyzed unique approach to their marketing. Our team has years of experience creating highly targeted and successful campaigns for our clients. We understand that consumers evolve and become pickier about which messages they read and which brand they engage with. Guild Creative is here to help create the personalized message that will speak to your targeted market. Let us dive into your brand, your goals and your current marketing tactics and compare our analyzation to your bottom line goals.
Our creative marketing campaigns are heavily backed with data tracking tools to know what attribution points are working. With these key insights we are able to evolve your campaign to continuously deliver the highest ROI possible. Collecting and analyzing data at every touch point is key. Find and retain your ideal customer. Determine who they are, what they really want and how to engage with them. By using data to guide the tactics and strategies, we can tailor campaigns to speak to your niche audience.
When you know about your customers and their behaviors you can create highly successful campaigns and data is the key to all of these BENEFITS:
- Higher Conversion Rates
- Very Cost Effective
- Strong Brand Awareness
- Easily Measured
- Competitor Insight
- Broader Outreach
- Targeted
- Greater Exposure
- Easily Tracked
- Higher Revenues & ROI’s
- Compete With Larger Corporations
- Scalable & Customizable
There are a vast number of digital tactics available. A successful marketing strategy will include a mixture of these, along with a few more traditional tactics. To find out what tactics will work for you contact Guild Creative.