CASE STUDY: Insane digital marketing results!
November 11, 2019
CASE STUDY: Digital Marketing for Cretex Specialty Products
THE CHALLENGE:
When existing marketing efforts were becoming stagnate, Cretex teamed up with Guild Creative to revamp the company’s branding, website design and digital marketing. Cretex’s goals for annual company growth and net revenues were set at realistic yet ambitious levels for the short and medium terms. Strategic Marketing goals included brand recognition, increasing web traffic, acquiring new customers, a new responsive product friendly website and full integration all digital marketing channels.
THE SOLUTION:
The Creative Strategy
The website was rebuilt from scratch to reflect expertise and credibility of Cretex in this market space. The team laid out a blueprint to include an abundance of product and user information that is accessible in two clicks or less. A new graphical user interface and information architecture was developed in order to provide an engaging user experience. Designers developed a new look specifically focused on instilling brand recognition and driving performance to achieving all marketing goals. Product descriptions were updated to clearly define all the benefits each offered and how they can work for different customers.
The Integrated Digital Marketing Game Plan
A move away from traditional outbound (print ads etc).
Next, the Guild Creative team set up the digital marketing tactics based on our strategic analysis. They included, targeted display ads, e-newsletters, landing pages, and home page updates to drive web traffic to the website. An omnichannel, monthly themed base strategy was implemented to provide in-depth information on specific products, useful tips, and news about upcoming shows and events.
THE RESULTS:
Attention-Grabbing Results
“My boss called and asked me why our website traffic had increased so much. I told him that I asked the team at Guild Creative to implement their digital marketing recommendations.” -Lee H, General Manager for Cretex Specialty Products.
Guild Creative analyzed Targeted Display Campaign and E-Newsletter data from April 1 to October 31, and the results were overwhelmingly positive. Website sessions and page views skyrocketed, increasing 604% and 568% respectively. The Targeted Display campaign acquired over 20 thousand page sessions and more than 2 thousand completed actions. Retargeting and keyword marketing confirmed a total of 16,629 new users gained. In the same 7 months, the e-newsletter maintained an open rate of 33% (industry average is 24.79%) and click-through rate of 8% (national average is 4.19%). With the fully integrated marketing efforts, and double digit revenue increase.
See the detailed summary below.