November 11, 2019
CASE STUDY: Digital Marketing for Cretex Specialty Products THE CHALLENGE: When existing marketing efforts were becoming stagnate, Cretex teamed up with Guild Creative to revamp the company’s branding, website design and digital marketing. Cretex’s goals for annual company growth and net revenues were set at realistic yet ambitious levels for the short and medium terms. Strategic Marketing goals included brand recognition, increasing web traffic, acquiring new customers, a new responsive product friendly website and full integration all digital marketing channels. THE SOLUTION: The Creative Strategy The website was rebuilt from scratch to reflect expertise and credibility of Cretex in this market Read More
July 15, 2019
Don’t make Google unhappy! A mobile-friendly website is no longer an option; it’s a requirement. This isn’t new – we’ve known for years that more and more people are using mobile devices to browse and search online. The next time you’re sitting in a busy coffee shop, airport, or shopping mall, take a look around and see how many people are quietly staring at their phones. Chances are, you’ve already taken notice. Not since the creation of the television has our society been so captivated by a piece of technology as we are by the smartphone. The amount of information, Read More
July 15, 2019
Strategic branding credibility instills buying confidence. As the information superhighway (AKA the internet) expanded at exponentially rapid rates, so did the skepticism of consumers. With the ability to read reviews of any company, product, or service at the drop of a hat, brands have been forced to up their game in order to obtain and retain valuable customers. Whether analyzing Gen X, Millenials, or Gen Z we can be fairly certain each group is always trying to peek behind the curtain of clever advertising and see who can actually back up what they claim to represent and deliver. Here Read More
July 15, 2019
Digital Marketing – What is it and what can data do for me? First of all, what is digital marketing? Essentially, it’s a broad category of marketing activities that utilize the web, mobile, display and other digital mediums to communicate with targeted audiences. Quite simply, according to SmartInsights.com, it achieves marketing objectives “through applying digital technologies and media.” It’s all about the data! Digital marketing has become an imperative channel to consider as part of an integrated marketing strategy. It’s highly customizable, it’s measurable, and when done the right way, it can generate positive ROIs. In fact, it can deliver Read More
June 14, 2017
Since our blog “Social Media Mayhem” was such a big hit, we thought we would continue the conversation. By now hopefully you are convinced that social media is something that is critical in your overall marketing strategy. Last issue we talked about what social media networks you should be on, now let’s talk about how often you should be posting to each network. There are a number of social media management tools that can help you manage your social media engagement–planning, submitting, scheduling and sending out for you, but before we get ahead of ourselves, first things first–before you even Read More
June 14, 2017
We would like to introduce you to Affiliated Clinical Services (ACS)’s new website. After the completion of their new building, at an easily accessible location, Affiliated Clinical Services wanted to make their online resources easy and accessible as well. With the new building, also came a new logo, fresh color scheme and overall updated look and services approach. Affiliated wanted their website to reflect their new approach and appearance. We at Guild Creative could not agree more. When your logo, signage, colors, brochures, all have a similar look and feel and your messaging is consistent in all these resources as Read More
June 14, 2017
Don’t underestimate the power of color. Color plays a critical role in branding, helping to create a positive image, assisting in brand recall, conveying your message, and more. Color is a key component in your overall marketing message and plays one of the largest roles to help elicit strong feels, emotions and/or desired purchase behaviors. The color you choose should help you stand out—set you apart from your competition. It should be relevant to your business, industry or product. It also should have a connection to your audience. These all factor into helping aid in your brand/image recall. The true Read More
August 10, 2016
If you think your website does not need to be “responsive” to fit on mobile devices, we suggest you ought to rethink that thought. Better yet, read this article right now. In today’s business age, your site absolutely must be mobile ready. And here is why . . . If you think that you don’t need your website to be mobile friendly because you simply do not have mobile users visiting your site, then think about this statistic: According to Smart Insights, “mobile digital media time in the U.S. is now significantly higher at 51 percent compared to desktop (42 Read More
June 9, 2016
SEO & SEM SEO (Search Engine Optimization) was once the primary focus for increasing your website visibility. Now there is a new focus called Search Engine Marketing (SEM). According to Google, it is important to use both to help increase the awareness and visibility of your site. When you search and hit enter, those search results do not show up on the first page by accident. There’s a good chance that there is someone behind the scenes (web designer, SEO specialist, marketer or small business owner) making sure their website shows up in the search rankings when their product or services match what Read More
June 9, 2016
What does your logo say about you? What should it be saying? Is your logo something people will remember? Think of the logos for the following brands: McDonald’s, Nike and Apple. We all know the golden arches, the Nike swoosh and the silver apple with the one missing bite. These brands all have a memorable logo. We don’t need to even see the name of the brand to know who they are. Your logo is the face of your brand. It identifies who you are and the one element that will symbolize your brand more than anything else. It is what will Read More
