February 22, 2022
Take a minute to count all of the electronic devices in your home, including phones, computers, and tablets. The digital age is booming. But is print marketing still effective and profitable? What are the benefits of promoting brands on the glossy pages of trade publications or with brochures, posters, and postcards? Even if print is still a viable option, how do you know if it is suitable for your company? We strongly believe that many brands have a great deal to gain from print advertising. It can be a substantial complementary marketing channel to all digital and other traditional campaigns. So Read More
February 16, 2022
After two decades online, what have we learned about website design and development? Web website design and development has come a long way in the past 20 years. Through trial-and-error, evaluation, experience and sophisticated research, experts have begun to get a grasp on what works. Website design and development need to be visually pleasing, engaging, and brand aware while instilling credibility. While the appearance of a website is important, recent studies have concluded that 80% of users value function over aesthetics. The efficiency and flow of the site must engage a customer, pulling them along an organic journey with no speedbumps. The Read More
January 10, 2022
Facebook, Twitter, Google+, instagram, snapchat, Tumblr, LinkedIn, YouTube, Pinterest, blogs . . . the list of social media opportunities are endless. Which ones, how often, where, when, how do you get started. Is your head already spinning? No worries, we have a few suggestions to help ease your mind and make social media marketing sound much easier. First, let’s look at what social media you should be using—no, you do not need to be on every network. In fact, unless you have a dedicated social media marketing team, it is not at all possible. You will be spreading yourself too Read More
November 11, 2019
CASE STUDY: Digital Marketing for Cretex Specialty Products THE CHALLENGE: When existing marketing efforts were becoming stagnate, Cretex teamed up with Guild Creative to revamp the company’s branding, website design and digital marketing. Cretex’s goals for annual company growth and net revenues were set at realistic yet ambitious levels for the short and medium terms. Strategic Marketing goals included brand recognition, increasing web traffic, acquiring new customers, a new responsive product friendly website and full integration all digital marketing channels. THE SOLUTION: The Creative Strategy The website was rebuilt from scratch to reflect expertise and credibility of Cretex in this market Read More
July 15, 2019
Don’t make Google unhappy! A mobile-friendly website is no longer an option; it’s a requirement. This isn’t new – we’ve known for years that more and more people are using mobile devices to browse and search online. The next time you’re sitting in a busy coffee shop, airport, or shopping mall, take a look around and see how many people are quietly staring at their phones. Chances are, you’ve already taken notice. Not since the creation of the television has our society been so captivated by a piece of technology as we are by the smartphone. The amount of information, Read More
July 15, 2019
Strategic branding credibility instills buying confidence. As the information superhighway (AKA the internet) expanded at exponentially rapid rates, so did the skepticism of consumers. With the ability to read reviews of any company, product, or service at the drop of a hat, brands have been forced to up their game in order to obtain and retain valuable customers. Whether analyzing Gen X, Millenials, or Gen Z we can be fairly certain each group is always trying to peek behind the curtain of clever advertising and see who can actually back up what they claim to represent and deliver. Here Read More
July 15, 2019
Digital Marketing – What is it and what can data do for me? First of all, what is digital marketing? Essentially, it’s a broad category of marketing activities that utilize the web, mobile, display and other digital mediums to communicate with targeted audiences. Quite simply, according to SmartInsights.com, it achieves marketing objectives “through applying digital technologies and media.” It’s all about the data! Digital marketing has become an imperative channel to consider as part of an integrated marketing strategy. It’s highly customizable, it’s measurable, and when done the right way, it can generate positive ROIs. In fact, it can deliver Read More
June 14, 2017
Since our blog “Social Media Mayhem” was such a big hit, we thought we would continue the conversation. By now hopefully you are convinced that social media is something that is critical in your overall marketing strategy. Last issue we talked about what social media networks you should be on, now let’s talk about how often you should be posting to each network. There are a number of social media management tools that can help you manage your social media engagement–planning, submitting, scheduling and sending out for you, but before we get ahead of ourselves, first things first–before you even Read More
June 14, 2017
We would like to introduce you to Affiliated Clinical Services (ACS)’s new website. After the completion of their new building, at an easily accessible location, Affiliated Clinical Services wanted to make their online resources easy and accessible as well. With the new building, also came a new logo, fresh color scheme and overall updated look and services approach. Affiliated wanted their website to reflect their new approach and appearance. We at Guild Creative could not agree more. When your logo, signage, colors, brochures, all have a similar look and feel and your messaging is consistent in all these resources as Read More
June 14, 2017
Don’t underestimate the power of color. Color plays a critical role in branding, helping to create a positive image, assisting in brand recall, conveying your message, and more. Color is a key component in your overall marketing message and plays one of the largest roles to help elicit strong feels, emotions and/or desired purchase behaviors. The color you choose should help you stand out—set you apart from your competition. It should be relevant to your business, industry or product. It also should have a connection to your audience. These all factor into helping aid in your brand/image recall. The true Read More
